Saarthi

Saarthi

Research has shown that the family and community of a child play a major role in his/her development, impacting learning as well as life outcomes

The Opportunity
Research has shown that the family and community of a child play a major role in his/her development, impacting learning as well as life outcomes. However, Parents in low-income groups lack the awareness, capacity and capability to engage effectively in their child’s development. This can be attributed to low levels of education and exposure. There exists an opportunity to improve the quantity and quality of parents involvement with their children, thereby increasing students’ achievement scores.

The Model
Saarthi aims to build parents’ belief, skills and knowledge and empower them to engage effectively in their child’s development. They design activities for parents to do with their children — that are easy-to-understand, easy-to-do and require minimal resources. The activities cover academics, socio-emotional skills and general parenting. Activities are delivered using physical kits consisting of material and recorded calls (IVR) to clarify instructions. Further parents awareness and motivation is built through live calls and face-to-face meetings by a relationship manager based out of the same community as parents.

Potential for Systemic Impact
Simultaneously working on building parents’ skills, motivation and awareness could result in sustained long-term behaviour change among parents. Further, the use of technology to collect and analyze data on parent involvement can lower the cost of the intervention, enabling wider scale-up.